The Black Jaguar-White Tiger™ Foundation, is a tax-exempt 501(c)(3) nonprofit organization, both in Mexico and in the US. The Foundation’s mission is about changing people’s perception about all Animals. We intend to help people fall in Love with their Planet once again. Black Jaguar-White Tiger™ is rooted in the belief that education can start a revolution; a revolution about Love and Respect for all living beings. Jacques Cousteau used to say that one only protects what one Loves…
Who Are We?
The Black Jaguar-White Tiger™ Foundation was inspired by a single unexpected act of Love, and a whole lot of trust and Magic.
Eduardo Serio, a Mexican born businessman who was residing in Los Angeles, went on a business trip to Monterrey, Mexico, in October of 2013. There, he realized that his life will never be the same: While in Monterrey, he received a call from his cousin, an Animal expert with over 25 years of experience, sharing his frustration that a pet store was trying to acquire a baby Black Jaguar with the purpose of drugging her to have her pose for photographs as a source of income. Eduardo got super angry and as he refers to “Grabbed the cubic centimeter of luck” that manifested in front of his eyes and ended up rescuing Cielo, a baby Panther from a certain life of captivity and probable death, leaving his whole life in Beverly Hills behind. He called his then girlfriend at the time and told her “To pack some things because they were moving to Mexico”. Eduardo didn’t return to his house or his friends in LA for the next 20 months. Till today, his clothes, furniture and wine cellar are in warehouses and his cars and house have been sold. That single event of Love gave birth to what today is The Black Jaguar-White Tiger™ Foundation.
Currently, with the help of devoted friends and millions of loyal followers around the world, the Foundation has rescued and cares for over 295 (And counting) Big Felines including Lions, Jaguars, Tigers, Leopards, Lynxes, Pumas and Servals from a life of abuse in circuses, zoos and breeders, both legal and illegal ones. The Foundation has also rescued more than 60 Dogs, mostly from the street.
The foundation has a project currently going on together with the Mexican Government SEMARNAT & PROFEPA (See below) to reproduce, reintroduce and repopulate endangered species of Birds and Felines endemic to Mexico, into their natural habitat . We have not formally announced it yet but the program is incredible and already giving great results. More on this later…
The Black Jaguar-White Tiger™ Foundation has 4 main purposes:
1. To rescue as many Animals in need from sad circumstances like circuses, breeding facilities (Both legal and illegal) and from people that have them as pets, providing them with a home, the best food, medical care and a life of dignity and Love for the rest of their lives.
2. To raise awareness worldwide through pictures and videos using our Social Media Platforms and by giving conferences in Universities and other places that will host us, making the millions of people that follow us fall in Love with our rescues so that as a consequence they learn to fall in Love with their Planet.
3. To continue working hand by hand with the Mexican Government to keep changing laws in order to protect all species of Animals in Mexico and inspire all countries around the world to join in.
4. Just like we currently do with our endangered Bird project (Reproduction and reintroduction into the wild), we are working with the Mexican Government to start the same program with Felines species native to Mexico, like Jaguars, Ocelots, Margays and Jaguarundis.
We also believe that in a couple of years, with the amount of awareness that we are raising together with all the people that currently are working extra hard to protect our Planet, we will be able to regain the lost Lion, Tiger and Leopard habitat in Africa and Asia, and perhaps we will be able to help increase the numbers of those species (The Karma Project).
We are a Foundation that thinks outside the box. We will never breed our rescued Animals if we are not going to be able to re-introduce them into their natural habitat. So based on this idea, since they were born and currently live in semi-captivity, we have found out that the more Animals living together in one group, the happier they are, regardless of the species. So we have Prides that go from three individuals up to sixteen, and certain groups have members from different species that Love and respect each other.
Remember, WE DO NOT BREED THEM. And even though different species living with each other would never occur in the wild, it is ok for us to do it in our Sanctuary because, as we mentioned before, they were born and currently live in captivity due to the human destruction of our Planet.
We hope to inspire people to get along amongst them, because if a Leopard and a Lion can Love each other, then it is possible for us humans to do the same.
How We Work?
Together with the Mexican Government agencies, SEMARNAT & PROFEPA, we CARE AND GUARD for more than 150 Animals confiscated by them in our Sanctuary.
Through contacts, the Foundation and the Mexican Government have successfully negotiated the surrender of around 120 Animals from circuses and breeders. We convince them by making them realize that a proper maintenance of an Animal is only costing them money since now by law, circuses can not have Animals perform in their shows. Also, we are contacted by people almost everyday that have bought Big Felines legally to have them as pets only to realize that THEY ARE NOT PETS, so they hand them over to us for their care.
Since July 8, 2015, circuses were forbidden to have animals perform in their shows, and since The Black Jaguar-White Tiger™ Foundation is the first and still the only Sanctuary specialized in Big Felines in Mexico, that July, as you can expect, was a very busy month for us, since we rescued more than 80 Felines. And in August, 40 Tigers more joined our Sanctuary. Before this law passed, Animals were an investment to circuses while after July 8th, they became an expense. Thanks to our knowledge of the field, common sense, political support, and our impeccable convincing skills, we were able to complete the biggest Big Feline rescue in the history of Planet Earth: 73 Big Felines in one month. We currently host more than 270 Rescued Animals that prior to their arrival with us lived a caged life at the circus.
One of our top Vets is MVZ Rafael Tinajero Ayala; He is the former director of the National Zoo of Chapultepec. He was at the Chapultepec Zoo for seven years in what were considered the Golden years of the zoo. MVZ Rafael Tinajero Ayala is also the director at Pro-Animal Committee in Mexico, which is a non-profit organization that protects Animals from mistreatment and also hands out free vaccines and sterilization for Dogs and Cats nationwide. Nowadays, MVZ ESP Rafael Tinajero Ayala besides working with The Black Jaguar-White Tiger™ Foundation, is a part of ten social projects benefitting our unprotected communities.
Another of one our Vets is Dr. Miguel Angel Gomez Garza; which is a leading scientist specializing in Felines, Psittacidae, Accipitridae and a published author by SEMARNAT & PROFEPA.
MVZ ESP Miguel Angel Gomez Garza published the book; “Loros de Mexico” which is a 30 year research and observation of parrots all around the Mexican territory, in which he studied every single species of Parrot that resides in Mexico. With his help, The Black Jaguar-White Tiger™ Foundation and the Mexican Government, are starting a project to reproduce and save some of the most endangered species of Birds on the Planet.
Another brilliant addition to our Scientist’s team is Dr Mario Macias, which together with his assistants, work nonstop to make sure that the rescued Angles of the Foundation are in their optimum state.
Eduardo Serio, the Founder of The Black Jaguar-White Tiger™ Foundation says that the three most important factors for the Foundation’s success are:
His Love for his kids, His iPhone and Instagram.
The Black Jaguar-White Tiger™ Foundation Instagram account (@blackjaguarwhitetiger) was open to the public in August of 2014, and in less than 24 hours, the Foundation received almost 3000 new followers. By the end of the first month, the number of friends around the world surpassed 100,000, 2 years later, the Foundation has more than 6,000,000+ followers. In the last 2 months, the Foundation has positioned itself as the second most watched brand on the internet worldwide, only behind Red Bull, defeating Apple, Amazon, eBay and Yahoo, just to name a few.
In the last year, we have focused more attention to our Facebook account that is reaching 3 Million followers and has hundreds of millions of views monthly.
You can find the financials of the Black Jaguar-White Tiger Foundation (coming Soon). Both for the US and for Mexico.