The Black Jaguar-White Tiger™ Foundation is a tax exempt 501(c)(3) nonprofit organization registered under the laws of the United States and Mexico.
The Foundation’s mission is about changing people’s perception about all Animals. We intend to help people fall in Love once again with their Planet.
Black Jaguar-White Tiger™ is rooted in the belief that by raising awareness, one can start a revolution; In this case, a revolution about Love and Respect for all living beings.
Jacques Cousteau used to say that one only protects what one Loves. And we have based our whole philosophy on this quote.
The Black Jaguar-White Tiger™ Foundation was inspired by a single unexpected act of Love, and a whole lot of trust and Magic.
In 2013, while on a trip to Monterrey, Eduardo Serio, a Mexican born businessman, received a call from his cousin, an Animal expert with over 25 years of experience, sharing his frustration that a pet store was trying to acquire a baby Black Jaguar with the purpose of drugging her to have her pose for photographs as a source of income.
In that moment, he realized that his life was never going to be the same. He rescued Cielo, the baby Black Jaguar, from a life of suffering in captivity and a probable early death.
That single event of Love gave birth to what today is The Black Jaguar-White Tiger™ Foundation.
Currently, with the help of a committed team, devoted friends and millions of loyal followers around the world, the Foundation has been able to rescue and care of more than 300 hundred Big Felines and 200 other rescues from different species.
Nowadays, the Foundation keeps growing due to the intense cooperation with Mexico’s Environment and Natural Resources Ministry (SEMARNAT) and the Federal Attorney for Environmental Protection (PROFEPA).
The Black Jaguar-White Tiger™ Foundation is about changing people’s perception about our Planet and all Animals.
- To rescue as many Animals in need from sad circumstances like circuses, breeding facilities (Legal and illegal) and from people that have them as pets, providing them with a home, the best food, medical care and a life of dignity and Love.
- Raise awareness worldwide about the plight of animals through pictures and videos using our Social Media Platforms and by giving conferences in Universities, making the millions of people that follow us fall in Love with our rescues and fall in Love with our Planet.
- Continue with the intense collaboration with the authorities in order to change the laws to protect all species of Animals in Mexico and inspire all countries around the world to join in this effort.
- Promote the Endemic Project of endangered Felines species native to Mexico, like Jaguars, Ocelots, Margays and Jaguarundis, which consist in the reproduction and reintroduction into the wild.
- We also believe that in a couple of years, with the amount of awareness that we are raising together with all the people that currently are working extra hard to protect our Planet, we will be able to regain the lost Lion, Tiger and Leopard habitat in Africa and Asia, and perhaps we will be able to help increase the numbers of those species (The Karma Project).
We are a Foundation that thinks outside the box.
We have found out that while in captivity, the more Animals living together in a group, the happier they are, regardless of the species.
WE DO NOT BREED our rescued Animals if we are not going to be able to re-introduce them into their natural habitat. However, some of the felines we have rescued arrived pregnant to us, so we have had cubs born in the Sanctuary, and in other cases, we have also rescued newborn felines that were meant to be sell or used for entertainment.
The work we do requires a lot of passion, determination and love. We are able to do so because we have an amazing team from many different backgrounds, fully committed to the wellbeing of the Animals and united around one mission: Make a difference with our daily actions.
Founding Member and President
Lic. Héctor Ortega Celis
Executive Vice President / Liaison with the Mexican Senate
MVZ ESP Rafael Tinajero Ayala
Dr. Fernando Puente
CoFounder and Medical Consultant to the Foundation
MVZ ESP Miguel Ángel Gómez Garza
MVZ ESP Mario Macias
Dr. Ricardo Franco
Chief of the Sanctuaries -Stage 2 and Stage 2B
Lic. Leonardo Álvarez Romo
Director of Governmental Policies, International Affairs and Political Relationships
Lic. Luis Méndez Tay
The Black Jaguar-White Tiger™ Foundation is a non-profit organization established both in Mexico and the United States
- US: Tax-exempt 501(c)(3) nonprofit organization by Internal Revenue Service (IRS).
- Mexico: Tax Exempt Authorization grant by the Tax Administration Service (SAT).
In 2015, Mexico´s General Wildlife Law and the General Law of Ecological Balance and Protection of the Environment were modified in order to prohibit the use of wild animals in circuses for entertainment and for private collections.- Hipervinculo a Leyes-
Since then, we have worked in close collaboration with the Mexican Government to rescue and provide a home to hundreds of felines.
We currently host more than 500 rescued Animals that prior to their arrival lived a caged life at the circus or were acquired as pets and lived in improper conditions.
In order to do so, we hold the Mexican permits granted by the Ministry of Environment and Natural Resources for the premises or facilities that manage wildlife in a confined way outside their natural habitat.
- Ley General de Vida Silvestre: http://www.diputados.gob.mx/LeyesBiblio/pdf/146_190118.pdf
- Ley General del Equilibrio Ecológico y la Protección al Ambiente: http://www.diputados.gob.mx/LeyesBiblio/pdf/148_230418.pdf